Have you ever woken up in the morning determined to eat a healthy diet, “NO cheating!” you say to yourself with authority and conviction.
You get through the morning just fine, rarely even thinking about food. Your hunger comes and goes but you are in complete control. You eat a moderate lunch of all the “right” foods and you think with confidence, “I’ve got this!”
Somewhere around 3:00 PM, the thought of a cookie (or candy, brownie, sweetened coffee drink, etc) suddenly pops into your brain, out of nowhere, and the desire for that sweet gets louder and louder. You fight against it, a battle going on between the two voices in your head, “No, I will not!” vs. “Maybe just one bite, I’ve been good all day.”
By 4:00 PM your defenses are weakening. The tray of cookies and brownies calls to you from the kitchen area in your office. It was brought in to celebrate someone’s birthday and the leftovers are up for grabs. You’ve passed it now three times. You’re making excuses to walk back to that area. You succumb. Finally. You select a large chewy, chocolaty brownie. You can see the river of fudge running through it. Your mouth waters as you bite into it. It’s divine, flooding your senses with pleasure. The first bite is amazing and the last bite leaves you wanting another. You muscle your way through the afternoon without eating another, but the desire for more sweets grows.
By dinnertime, your resolve is completely gone and in your mind you’ve said, “What the heck!” You eat the bread on the table at the restaurant, the cheesy mashed potatoes that came with your entrée and, of course, the decadent dessert you ordered. When you ate these foods you felt happy, content, and relaxed, but as you are getting ready for bed you feel miserable. You overate, again, but more importantly, you gave into your sugar cravings again. Very discouraged and somewhat disgusted with yourself, you think, “Tomorrow will be better,” as you turn out the light.
This is the exact story from one of my clients, but it’s also a scenario I have heard time and time again over the years. This is what it’s like to live in a world of sugar cravings.
Welcome to End Sugar Cravings. Like it’s name, this site is a great resource for people who are looking to end their sugar cravings and gain control of their blood sugar ups and downs, as well as insulin resistance and pre-diabetes.
In order to end a sugar craving, it’s important to understand what drives a sugar craving. Sometimes its physiological, sometimes it’s psychological, and most of the time it’s a combination of both.
At End Sugar Cravings we use functional nutrition to help get to the root of what’s causing a sugar craving from a physiological perspective, and we use eating psychology to understand a sugar craving from a psychological point of view.
Functional nutrition takes its roots from functional medicine, which looks for the root cause of a health condition, rather than just treating the symptom. Functional nutrition helps to determine which foods support proper health on an individual basis.
Eating psychology is the why we do what we do with food and eating. At End Sugar Cravings, we learn to look deeper to understand the root cause of what’s driving a sugar craving. We don’t respond to a sugar craving (or unwanted behavior with food and eating) with will power, restriction, or a punishing diet, but rather try to understand the underlying message in that sugar craving.
At End Sugar Cravings we also help our clients understand how to implement the changes that are necessary to create long-term health. This is important because sugar is highly addictive and sugar cravings cause habits that are hard to break. First we work with nutrition, then we look at the psychology of the sugar craving, then we help with change. It’s a winning combination.
We invite you to poke around, learn more about functional nutrition, understand more about eating psychology, and join our mailing list to gain valuable tools to end sugar cravings in order to regain health and well being.
We would also love to hear from you. Do sugar cravings run your life? Does the client story above resonate for you? What are your experiences living with sugar cravings?